O pozici
As the Senior Manager, CRM & Lifecycle Strategy , you will lead the strategic development and end-to-end execution of high-impact digital communication programs designed to drive engagement and retention. You will own the roadmap for always-on, evergreen journeys and high-velocity monthly campaigns across a sophisticated messaging mix, including Email, SMS, App Push, In-App Messaging, and WhatsApp. This role is the primary driver of our communication ecosystem, requiring deep technical fluency within the Salesforce environments specifically Salesforce Marketing Cloud (SFMC), Health Cloud, and Data360 (Data Cloud) . You will be responsible for translating business goals into complex automated journeys, ensuring data-driven personalization is at the heart of every touchpoint.
A master of process and collaboration, you will utilize Jira to lead project workflows, partnering closely with internal stakeholders and external agencies to oversee creative development, technical deployment, and performance reporting. You will champion a seamless, "always-relevant" experience for our audience, bridging the gap between technical data architecture and compelling brand storytelling to maximize lifecycle value and business outcomes.
Co budeš dělat
- Lifecycle & Journey Strategy – Architect and Lead Journey design and optimize automated, evergreen "always-on" donor journeys and monthly tactical campaigns across Email, SMS, App Push, In-App Messaging, and WhatsApp. Develop and maintain a comprehensive omnichannel communications roadmap that aligns with the donor lifecycle (Acquisition, Retention, and Reactivation). Define and document technical
- Campaign Operations & Technical Execution – Act as the strategic lead for SFMC, Health Cloud, and Data360, ensuring these platforms are leveraged to their full potential for targeting and personalization. Utilize Jira to manage workflows, track project milestones, and ensure the timely execution of complex multi-channel campaigns. Lead partnerships with internal teams and external agencies to over
- Optimization & Performance – Leverage Data360 to build sophisticated audience segments and utilize performance data to continuously improve channel effectiveness and donor engagement. Work closely with Analytics, I+T, and Ops to ensure seamless integration of data sets and to troubleshoot technical barriers within the communication stack. Define and track KPIs focused on conversion, retention, and
- Testing and Learning – Design and lead a rigorous A/B and multivariate testing agenda (subject lines, send times, content personalization, and journey paths) to drive incremental lift. Apply deep knowledge of mobile-first design, messaging compliance, and inbox deliverability to ensure an optimal user experience. Stay at the forefront of CRM trends and Salesforce releases, identifying new opportun
- Best Practices and Innovation – Partner with analytics to drive requirements for KPIs and measurement. Partner with internal and external stakeholders to constantly ask what’s next and work on new ways to drive business results as well as improve the donor experience.
- Partnership and Collaboration – Influence cross-functional stakeholders and drive alignment on CRM strategy, priorities, and roadmap decisions across Marketing, I&T, Analytics, and OperationsHas the ability to partner with several stakeholders driving strategic discussions and aligning on various ways to enhance the digital donor experience. Has a strong desire and the ability to story tell as we
- Team Leadership & Resource Management – Lead and develop a team of CRM and lifecycle professionals, including internal team members and external partners. Set goals, manage performance, and allocate resources to ensure delivery of operational objectives and continuous capabil
Benefity
- Our Benefits
For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp .
- You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our com
- Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement .
