O pozici
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
Co budeš dělat
- Own and optimise the Microsoft Advertising account end to end — structure, bidding, budget allocation, scaling.
- Grow channel volume well beyond current levels while maintaining efficient CPA and positive ROI.
- Prepare and present a clear weekly channel strategy with results and next steps.
- Design and refine campaign structures, keyword strategies, and bidding approaches.
- Test and scale campaign types beyond core search, including Microsoft Audience Network.
- Expand into new geos and segments based on performance data.
- Work closely with the creative team on ad copy and assets for search and audience placements.
- Test new angles and messaging strategies, scaling what performs.
- Provide data-driven feedback to guide copy and creative direction.
- Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
- Develop growth plans based on CPA, ROI, and ARPU cohort data with the data team.
Koho hledáme
- 3+ years of hands-on paid search experience, with Bing (Microsoft Advertising) as a channel you have owned.
- Experience managing six-figure monthly ad spend on Bing specifically, with clear ROI accountability.
- Proven track record scaling Bing volumes profitably — growing the channel, not just maintaining it.
- Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional).
- Deep Microsoft Advertising platform knowledge: account structures, keyword strategy, bidding, and audience targeting.
- Multi-GEO experience running and scaling search campaigns across multiple countries.
- Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks.
- Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight.
- Highly analytical — every scaling and kill decision is grounded in data, not intuition alone.
- Growth-oriented — focused on finding the volume the channel is not delivering today.
- Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip.
- Clear, direct communicator — presents insights, results, and recommendations to stakeholders.
Benefity
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, aut
