O pozici
We are seeking a commercially minded Senior Marketing Leader to shape and execute marketing across our enterprise and SaaS growth agenda. This role will lead positioning, demand generation and go-to-market execution, with a strong emphasis on account-based marketing, inbound marketing and close alignment with sales. The ideal candidate combines strategic thinking with hands-on delivery, brings experience in cybersecurity or a similarly complex B2B technology environment, and is comfortable building marketing capability in a scaling organisation.
Co budeš dělat
- Lead the marketing strategy and day-to-day execution across enterprise and SaaS offerings.
- Identify, orchestrate, test and apply AI tools and methodologies to improve marketing productivity, campaign execution, content development and customer insight generation.
- Develop clear product and solution positioning, messaging and value propositions for target customer segments.
- Design and execute account-based marketing programmes for enterprise accounts in close partnership with sales.
- Own inbound and demand generation initiatives that create qualified pipeline and support efficient customer acquisition.
- Translate go-to-market priorities into campaigns, content and programmes that support both new business growth and expansion within existing accounts.
- Work closely with sales and key account management to improve alignment across lead generation, conversion, retention, cross-sell and upsell activity.
- Manage and develop a small marketing team, supporting capability building while maintaining high execution standards.
- Bring structure, focus and prioritisation to marketing activity in a fast-moving, evolving organisation.
- Use data, market insight and customer feedback to refine messaging, campaigns and channel performance.
- Help the business strengthen its marketing approach as the company grows from a smaller operation into a more mature organisation.
Koho hledáme
- You are a senior B2B marketer who is as comfortable shaping direction as you are delivering work yourself. You have likely operated in a scaling technology business where resources are limited, priorities shift quickly and success depends on being practical, adaptable and execution-focused. You understand how marketing can support enterprise sales while also enabling a lighter-touch SaaS motion, a
- Significant senior marketing experience in B2B technology, ideally within cybersecurity, end user computing or a related complex solution environment.
- Strong experience in account-based marketing, enterprise marketing and inbound marketing.
- Proven ability to create positioning and messaging that supports pipeline generation and commercial growth.
- Experience executing campaigns as well as leading people; this is not a role for someone who only wants to direct from a distance.
- Track record of working effectively with sales teams and supporting joined-up go-to-market execution.
- Proven experience with managing, coaching and developing team members in a scaling company.
- Commercial understanding of the customer journey, including acquisition, implementation, retention, cross-sell and upsell.
- Curiosity about AI and emerging technologies, with a willingness to explore how they can improve marketing effectiveness and ways of working.
- Strong grasp of metrics, marketing performance and practical decision-making based on evidence.
- Excellent communication skills, sound judgement and the confidence to handle challenging conversations constructively.
Benefity
- Hands-on, practical and willing to execute as well as lead.
- Comfortable operating in ambiguity and helping shape the role as business needs evolve.
- Able to grow with the organisation and contribute at different stages of maturity.
- Collaborative in style, with a strong bias toward alignment across marketing, sales and account management.
- Customer-focused, commercially aware and motivated by creating measurable growth impact.
- Security First at the forefront of what we do
- Comfortable in a fully remote environment.
