O pozici
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Google Media Buyer based in Czechia.
This is a remote, high-impact performance marketing role focused on scaling paid acquisition across the full Google Ads ecosystem. You will take ownership of large-scale campaigns spanning Search, Performance Max, YouTube, Display, Demand Gen, and Shopping. The role is deeply hands-on and analytical, requiring strong expertise in optimization, testing, and performance diagnostics. You will be responsible for identifying growth opportunities, improving efficiency, and driving measurable business outcomes such as ROAS, CPA, and revenue growth. Working closely with senior leadership, you will help shape acquisition strategy and budget allocation. The environment is fast-paced, data-driven, and built for individuals who thrive on experimentation and continuous improvement.
Co budeš dělat
- Own end-to-end execution of Google Ads campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Shopping, ensuring consistent performance and scalability.
- Manage and optimize significant advertising budgets with a strong focus on efficiency, profitability, and growth outcomes.
- Design and implement structured testing frameworks covering keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures.
- Analyze campaign data to identify trends, diagnose performance issues, and uncover opportunities for scale and improvement.
- Continuously improve key metrics including CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency.
- Build and maintain reporting dashboards using tools such as Google Ads, GA4, and Looker Studio to ensure clear performance visibility.
- Collaborate closely with cross-functional teams including creative, CRO, data, and leadership to enhance overall campaign effectiveness.
- Stay ahead of Google Ads updates, automation features, and AI-driven marketing innovations to maintain competitive advantage.
Koho hledáme
- 3–6 years of hands-on experience managing Google Ads campaigns at scale.
- Proven track record of managing substantial paid media budgets with measurable performance outcomes.
- Strong expertise across Google Ads channels including Search, Performance Max, YouTube, Display, Shopping, and Demand Gen.
- Deep understanding of GA4, Google Tag Manager, conversion tracking, attribution models, and offline conversion imports.
- Demonstrated ability to improve ROAS and reduce CPA through structured experimentation and optimization.
- Advanced analytical skills with strong proficiency in reporting tools, spreadsheets, and performance analysis platforms.
- Strong knowledge of keyword strategy, audience segmentation, search intent, and account architecture.
- Highly detail-oriented with a proactive mindset, strong ownership, and ability to iterate quickly.
- Excellent communication skills with the ability to translate complex data into clear, actionable insights.
- Genuine passion for performance marketing, optimization, and uncovering growth opportunities through data.
Benefity
- Fully remote working arrangement
- Opportunity to manage high-impact, large-scale Google Ads budgets
- Direct collaboration with senior performance marketing leadership
- High degree of ownership and autonomy over campaigns and strategy
- Access to modern marketing tools, analytics platforms, and experimentation frameworks
- Strong learning and growth environment focused on performance excellence
- Exposure to advanced automation and AI-driven advertising systems
