O pozici
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Co budeš dělat
- You own end-to-end new customer acquisition for TrendLife’s largest consumer market — the United States. TrendLife is shifting fundamentally from retargeting and brand defense toward genuine net-new customer prospecting, and North America is where this transformation has the highest stakes. You’ll be the single point of accountability for the US acquisition P&L, managing a significant share of the
- P&L and Paid Media
Own the NABU acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets
Manage the agency relationship for North America across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok, Reddit), display, and programmatic
Drive the shift from brand defense and retargeting toward true prospecting campa
- Attribution and Measurement — AI-Led
Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems — don’t wait for someone else to build them for you
Run your own incrementality analyses and budget scenario models using AI-assisted analytics
Work with the agency to implement cross-domain tracking, brand
- Cross-Functional Coordination
Serve as the primary liaison between acquisition and TrendLife’s North America marketing, social media, PR, and brand teams — ensuring paid acquisition aligns with product launches, seasonal campaigns, and the TrendLife rebrand rollout
Coordinate with the Affiliate Growth Manager on channel overlap, incrementality, and budget allocation between paid and affiliate
Work
- SEO, GEO and Organic
Direct the agency on SEO strategy for US-facing content across trendmicro.com and antivirus.com, with focus on non-brand terms and educational content
Use AI tools to monitor TrendLife’s visibility in AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews) and identify optimization opportunities
Support demand generation for new product launches, particularly the
- AI-Native Working
Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation
Continuously evaluate new AI-driven acquisition tools, platforms, and methodologies — bring outside-in perspective to the team
Contribute to building TrendLife’s AI-native marketing culture: share techniques,
Koho hledáme
- 6–8+ years in digital acquisition, performance marketing, or growth on a large US consumer
- Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation — and you’re eager to go deeper (Claude Code, Python scripting, API integrations)
- Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value — not just last-click CPA
- Experience building or significantly improving attribution and measurement infrastructure
- Working knowledge of SEO, GEO, and content strategy — enough to direct an agency and evaluate priorities
- Track record of cross-functional coordination across marketing, product, PR, and agency partners
- A learning mentality — you’re energized by figuring out new tools and approaches, not threatened by them
- Familiarity with cybersecurity, consumer tech, or subscription SaaS is a strong plus
Benefity
- At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth
