O pozici
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
About TrendLife™
TrendLife™ is Trend Micro’s consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety — solutions designed for real people navigating real threats.
As online scams and digital fraud become one of the most pervasive consumer harms across Europe, TrendLife™ is uniquely positioned to partner with organizations that have both the reach and the responsibility to protect their customers. We are growing our partner ecosystem across Europe and looking for the right person to lead that effort.
Co budeš dělat
- You own end-to-end new customer acquisition for TrendLife across Europe — a market explicitly underinvested relative to its potential, covering the UK, Germany, and France as priority markets. Unlike TrendLife’s mature markets where the foundations are established, this is a build role. You’ll stand up the channel mix, establish the agency relationship for the region, fix the cross-domain tracking
- P&L and Paid Media
Own the Europe acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets
Manage the agency relationship for Europe across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok), display, and programmatic — plus region-relevant platforms
Build the European acquisition program from early stage: est
- Attribution and Measurement — AI-Led
Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems
Navigate and fix the multi-domain tracking and cross-domain attribution issues that are particularly acute in Europe
Run your own incrementality analyses and budget scenario models using AI-assisted analyti
- Website Relaunch and SEO
Lead the TrendLife website relaunch for European domains — ensuring SEO equity is preserved during migration and the new site architecture is optimized for search and conversion from day one
Direct the agency on international SEO strategy: hreflang implementation, localized content, and market-specific keyword strategies
Use AI for keyword research, content gap analysis, a
- Cross-Functional Coordination
Serve as the primary liaison between acquisition and TrendLife’s European marketing, soci
Koho hledáme
- Proven new business development record — growing acquisition from early stage — you’ve gone from zero to something, not just optimized at scale
- Genuine AI fluency: you already use AI tools daily and are eager to push further into Claude Code, AI-assisted analysis, and automated workflows
- Deep hands-on experience with Google Ads, Meta Ads, and programmatic; comfort managing budgets and holding agencies to performance targets
- Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value
- Experience with website relaunches or domain migrations from an SEO perspective
- Working knowledge of international SEO, GEO, and the complexities of multi-language, multi-domain European web presence
- Cross-functional coordination experience across marketing, product, PR, and agency partners
- A learning mentality that thrives on ambiguity — you’ll be building from scratch and need to enjoy that challenge
- Familiarity with cybersecurity, consumer tech, or subscription businesses is a plus
Benefity
- At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexua
