O pozici
Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.
At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.
Think finance is stuffy? Think again.
We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment, Our Marketing department would like to welcome a creative
Loyalty Marketing Manager for a fully remote position working closely with our Dubai-based team.
Co budeš dělat
- Loyalty Strategy & Commercial Foundations (Pre Programme Phase)
Define Equiti’s loyalty vision and strategic role within the broader business and growth strategy.
Lead foundational research across customers, markets, competitors, and adjacent industries to identify viable loyalty mechanics and value drivers.
Evaluate whether, where, and how loyalty can meaningfully influence trading behavior, depo
- Loyalty Programme Design & Architecture
Design the end-to-end loyalty framework, including structure, tiers, rewards, benefits, eligibility rules, and progression logic.
Define how loyalty integrates across Equiti’s products (trading, investing, wallets, etc.).
Ensure loyalty mechanics are compliant with regulatory, legal, and risk requirements across markets.
Own the roadmap from concept to MVP t
- CRM, Data & Lifecycle Enablement
Define the CRM and data requirements needed to power loyalty and lifecycle marketing.
Build segmentation, behavioural triggers, and personalization frameworks to support loyalty activation.
Design lifecycle journeys that connect loyalty mechanics with onboarding, trading activity, funding behavior, and retention.
Oversee multi-channel CRM execution (email, SMS, in-
- Digital Experience & Product Integration
Define loyalty user journeys across Equiti’s platforms before development begins.
Work with Product, UX, and Engineering teams to scope, prioritize, and deliver loyalty-related features.
Ensure loyalty experiences are intuitive, transparent, and self-service enabled from day one.
Continuously optimize UX and engagement post-launch based on data and feedback
- Partnerships & Value Creation
Identify and assess potential loyalty partners that add genuine value to Equiti customers.
Build partnership models that enhance loyalty without eroding margins or increasing operational complexity.
Negotiate and manage partnerships where relevant, ensuring clear commercial and brand alignment.
- Operations, Governance & Compliance
Define operational processes required to support loyalty at scale, including reporting, customer support, and exception handling.
Ensure all loyalty mechanics, incentives, and communications comply with regulatory and data privacy requirements.
Establish governance frameworks to manage risk, costs, and performance over time.
- Analytics, Measurement & Optimization
Define loyalty KPIs from first principles, linking them directly to business outcomes such as retention and lifetime value.
Build dashboards and reporting frameworks to track performance from pilot to scale.
Continuously test, iterate, and optimize loyalty mechanics based on real performance data.
- Leadership & Cross-Functional Ownership
Act as the internal owner and authority on loyalty strategy.
Lead cross-functional working groups across Marketing, Product, Data, Finance, Risk, Legal, and Operations.
Build and scale loyalty and CRM capabilities over time, including team structure and tooling.
Koho hledáme
- Required Experience
4-8 years of experience in loyalty, retention, CRM, lifecy
