O pozici
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
Co budeš dělat
- The International Omnichannel Marketing Specialist supports the development and execution of integrated omnichannel marketing initiatives across the Pelvic Health international (OUS) business.
- This role partners closely with global and regional stakeholders to deliver consistent, customer centric content across digital and non-digital channels.
- The specialist actively contributes to content creation and copywriting while leading orchestration, optimisation, and performance tracking of campaigns and communications.
- The position plays a key role in connecting marketing strategy with field execution by leveraging marketing automation, AI enabled tools, and Salesforce insights to improve effectiveness and efficiency.
- Support the definition and execution of international omnichannel content and communication strategies aligned with business priorities.
- Coordinate and contribute to editorial planning, campaign orchestration, and content governance across regions.
- Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
- Help design customer personas and integrated customer and patient journeys across channels.
- Actively create, adapt, and elevate marketing content, including copywriting for digital campaigns, emails, web content, social media, internal communications, and field assets.
- Collaborate with International Marketing, Customer Experience, Downstream teams, and countries to execute omnichannel campaigns.
- Coordinate the full content lifecycle, from briefing and creation to approval, deployment, and ongoing optimization.
- Manage and contribute to product, therapy, and campaign content, including connected digital assets such as banners, videos, PDFs, and e‑brochures.
- Ensure all content aligns with Medtronic brand standards and compliance requirements.
- Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation.
- Support centralization and enablement of digital tools and assets to drive scalability and re‑use across geographies.
- Use Salesforce and other CRM and digital platforms to connect campaigns with field execution and customer touchpoints.
- Monitor KPIs and analyse customer, sales, and marketing data across digital and face‑to‑face touchpoints.
- Translate insights into optimization recommendations to improve omnichannel effectiveness and communication impact.
- Support budget tracking and resource planning in collaboration with marketing leadership.
Koho hledáme
- Strong understanding of the digital marketing ecosystem, including email, web, social media, SEO/SEM, paid media, and account‑based marketing.
- Excellent storytelling and copywriting skills, with the ability to translate data, insights, and value propositions into clear, compelling narratives.
- Hands‑on experience creating and optimizing marketing content including video editing knowledge across multiple channels.
- Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools.
- Proven ability to use AI tools to increase efficiency and improve marketing execution.
- Solid understanding of customer journey mapping, audience segmentation, and rule‑ or behavior‑based communications.
- Strong analytical mindset with the ability to interpret performance data and apply insights.
- Ability to work effectively in a complex, international, matrix environment.
- Strong collaboration, organizational, and communication skills
Benefity
- Medtronic offers a competitive Salary and flexible Benefits Package
- A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
