O pozici
About the team:
We're a passionate team on a mission to make Vintage Cash Cow & Vintage.com the go-to destination for giving pre-loved items a new lease of life.
As we scale internationally, Google remains one of our most important growth channels, spanning Search, Performance Max, YouTube, Demand Gen, Video & Display, first-party audiences, and Google's rapidly evolving AI-powered advertising ecosystem.
Our Growth team combines performance marketing, creative, CRM, data science, experimentation, and automation to unlock scalable growth. As our Google footprint expands across markets, we need a leader who can evolve Google from a successful acquisition channel into a world-class growth engine.
About the role:
As Head of PPC, you will own the strategy, execution, and scaling of Google's advertising ecosystem across all markets.
Whilst Search remains a core channel, this role extends far beyond traditional PPC. You will lead growth across Search, Performance Max, Demand Gen, YouTube, Video & Display, audience activation, automation, measurement, and creative enablement. Manage and optimise significant media investment across multiple markets, ensuring capital is allocated efficiently to maximise growth and profitability.
A critical part of the role will be building a creative machine that enables Google to perform at its full potential. Working closely with the Paid Social team, Creative team, CRM, Data, and Product, you will help establish the systems, workflows, localisation processes, and testing frameworks required to continuously produce high-quality video, image, and text assets across all markets.
You will help define how creative, audiences, automation, and first-party data combine to drive sustainable growth across UK and European markets.
This is a unique opportunity to shape the future of Google's growth strategy at Vintage Cash Cow and Vintage.com and build a market-leading acquisition engine powered by creativity, data, and AI.
Co budeš dělat
- Audit the current Google ecosystem across Search, PMax, Demand Gen, YouTube, Display, audiences, creative workflows, and measurement
- Identify the biggest growth opportunities across existing and future markets
- Build a roadmap for scaling YouTube, Demand Gen, audience-led acquisition, and creative testing
- Establish stronger creative production and localisation workflows alongside the Paid Social and Creative teams
- Assess Google's use of automation, AI bidding, audience signals, and creative optimisation
- Develop a prioritised roadmap for scaling Google activity internationally
- Google Growth Leadership
Own Google's growth strategy across Search, PMax, YouTube, Demand Gen, Display, and future Google products
- Identify new opportunities to increase volume while maintaining profitability and lead quality
- Drive expansion into new countries and markets
- Develop audience-led & funnel growth strategies powered by first-party data
- Creative Machine Development
Build a scalable creative operating model that consistently supplies Google with high-performing assets
- Partner closely with the Paid Social team to maximise creative sharing, learnings, testing frameworks, and production efficiency
- Improve creative testing velocity across video, image, copy, hooks, messaging, and formats
- Create a feedback loop between performance data and creative production
- Establish Google-specific creative best practices across YouTube, Demand Gen, Display, and Performance Max
- Performance & Optimisation
Lead optimisation across Search (+AI Max), PMax, Demand Gen, YouTube, and Display
- Continuously improve bidding strategies, audience signals, campaign structures, and automation
- Ensure Google's AI systems are fed with high-quality data, audiences, and creative assets
- Drive continuous experimentation and testing
- Measurement & Data
Ensure Google campaigns are accurately measured and optimised towards business outcomes
Koho hledáme
- Significant experience managing large-scale Google Ads programmes
- Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display
- Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy, video advertising, and full-funnel acquisition.
- Deep understanding of Google's automation and AI-driven advertising ecosystem
- Experience using AI tools to improve marketing productivity and creati
Benefity
- At Vintage Cash Cow, we are committed to fostering an inclusive environment where everyone feels heard, valued, respected and empowered to bring their authentic self to work. We believe that diversity drives innovation, creativity and success.
- We welcome applicants from all backgrounds, perspectives and experiences, and we strive to create equitable opportunities for all. Together, we’re building a culture that celebrates individuality and champions equity at every level of our organisation.
- If you’re excited about this role, but don’t tick every box, we still encourage you to apply. Your unique skills and experiences might be just what we’re looking for now or in the future.
- If you need adjustments or accommodations during the hiring process, please reach out to us and we will do our best to support you.
