O pozici
At Peak 21, we acquire and operate high-performing direct-to-consumer (D2C) brands across the US, Europe, and beyond. Our portfolio generates over $200M in sales — all bootstrapped, profitable, and built for the long term. We don’t just buy brands; we scale them with a proven operator playbook.
We’re looking for a Head of Growth to join one of our portfolio brands: a beloved, well-established D2C baby essentials brand with strong recognition across the US & Europe. The brand did $24M in revenue last year (roughly 50% Shopify/DTC, balance wholesale + Amazon) and is profitable.
Co budeš dělat
- Own the full DTC/Shopify growth engine and hit the 100% YoY channel target.
- Be the PPC master — scale Meta, Google, TikTok, and emerging channels profitably while constantly finding new angles and audiences.
- Be the creative strategist savant — lead concepting, briefing, and iteration on thumb-stopping ads and variations. You understand what stops the scroll and converts.
- Build and relentlessly optimize high-converting landing pages, funnels, and offers. (Running ads + LPs + offers is non-negotiable.)
- Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
- Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
- Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of the DTC growth P&L.
- As we scale, help build and lead a small high-output growth team or network of specialists.
Koho hledáme
- 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
- AI native - you use AI as a daily force multiplier — generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows
- You are a doer not a delegator
- A creative strategist + PPC master . You don’t just “manage ads” — you craft strategy and creative that moves the needle dramatically.
- You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
- Obsessed with profitable growth and the full customer journey. You think in systems and loops, not just campaigns.
- Low ego, high output, proactive, and comfortable with ambiguity and ownership.
- Excellent at articulating ideas, learnings, and results — both in writing and verbally.
Benefity
- Direct mentorship from the founders of Peak 21 — You’ll work closely with the founders, real, hands-on operator mentorship, not theory.
- Front-row seat to the full scaling playbook — You will drive the experiments, capital allocation decisions, creative systems, and operational leverage in real time.
- 7-figure upside + guaranteed next chapter — High performance here can lead to serious personal financial outcomes. Peak 21 alumni have already gone on to build incredible companies — this is your on-ramp.
- You get to love the game at the highest level — Strategy, creative, PPC, offers, LPs, data, iteration, psychology of the customer — all of it. No corporate layers. Just results and learning.
