O pozici
We're a fast-growing B-corp marketplace for active outdoor adventures. We help people find and book the trips that change how they spend their time on the planet, and we direct money to small independent operators, local economies, and conservation work in the places those trips happen. 250+ trips across 60+ countries, 75% solo travellers, an excellent Trustpilot record, and a brand people genuinely love. We're at the stage where the foundations are in place and the question is now "how do we turn creative into the dominant lever on CAC and growth from here?"
Co budeš dělat
- You'll own the creative engine end to end and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics:
Blended CAC, by channel and matrix cell
Hook rate and CTR on cold acquisition creative
Net-new concepts shipped per month (not variations)
Creative-attributed contribution to first-booking volume
- Owning the concepting process end to end - generating distinct strategic premises (not creative variations), briefing them against a structured matrix of angles, formats and funnel stages, and making sure every test is a real test of an idea rather than a paint-job change.
- Acting as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test before it goes into production or media spend.
- Running a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. A/B and multivariate testing where it makes sense, and the judgement to know when traffic volume calls for synthetic or AI-assisted testing instead.
- Setting and holding the weekly creative review cadence: what launched, what's working, what gets killed, what gets iterated, what gets scaled. One decision per underperforming cell.
- Building and running the learning repository - a single, searchable record of what worked, what didn't, and why, that compounds over time and survives team changes.
- Setting up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. The goal is a closed-loop system where performance data triggers the next brief in days, not weeks.
- Working closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop - making sure decay signals reach the creative team fast, and learnings flow back into the next brief.
- Partnering closely with the CRO operator to maintain message match from ad to landing page - ensuring the angles and hooks you develop carry through to the funnel. Together you'll diagnose performance, read where the funnel leaks, feed on-page insights and scroll behaviour back into creative concepts, and make sure what converts on-page shapes the next round of ideas.
- Identifying and briefing against creative media gaps - working out what raw footage, stills, or on-trip content we're missing to tell the stories the performance data says we should be telling, and feeding that into shoot briefs and creator directions.
- Working closely with brand, content, and lifecycle to make sure performance creative carries the MBA voice rather than diluting it. Less transaction. More invitation to adventure.
- Owning the creative dashboard and being the source of truth on the metrics above, working in GA4, Hex, and the ad platforms.
- Operating the existing creative stack and making the call on what tools, agencies, and partners to add or retire as the function scales.
Koho hledáme
- We're especially interested in candidates who have already done this kind of setup work in a previous role - built AI meaningfully into how creative gets briefed, generated, and reviewed, not just used it on the side.
