O pozici
We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives.
We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.
Co budeš dělat
- Own Marketing Strategy
- Develop and execute the overall marketing strategy across all brands
- Identify the highest-leverage opportunities for growth and profitability
- Build strategic roadmaps that align media buying, CRO, and creative functions
- Set KPIs, targets, and accountability across the marketing team
- Oversee Media Buying
- Lead and mentor the media buying team
- Evaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisions
- Ensure we're allocating budget to the highest-performing channels and campaigns
- Identify when to scale, when to cut, and when to test new approaches
- Oversee CRO & Funnel Performance
- Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout)
- Analyze funnel data to identify drop-off points and conversion leaks
- Work with the CRO and funnel teams to prioritize tests and improvements
- Ensure every step of the customer journey is optimized for conversion
- Connect the Data
- Tie together traffic data, creative performance, funnel metrics, and revenue
- Build dashboards and reporting that give leadership a clear view of marketing performance
- Use data to inform strategic decisions—not gut feelings
- Create feedback loops so learnings from one area improve the others
