Key Account Manager CZ (WHS)Verified as a real position

Who we’re looking for

• Demonstrable experience within sales
• Minimum 2 years in customer direct communication and management
• Miminum 1 year experience with E-commerce customers
• FMCG experience

What you’ll do

• Development and execution of Key account business strategy and ensuring maximum synergy of all the B-F brands
• Works proactively on growth opportunity analysis for respective channel/customer group
• Ensures competitive/targeted listings and distribution at assigned customer base in line with BF Czechia Country plan and strategy
• Develops and executes promotional activities aligned to brand plans and delivers maximum return on investment.
• Annual negotiation of trade terms (pay for performance) and ‘win-win’ agreements with dedicated Key Accounts
• Manages all financial criteria related to KA’s business, providing accurate forecasting in financial and volume budgeting (P&L and KAMs), including reporting
• Develops strong business relationships with each account
• Maximize B-F brands share of voice within account portfolio
• Provides regular reports on customer’s performance and conducts business reviews with the key accounts
• Collaborate while executing all Off-Trade activities with the merchandising agency, field team and Regional Sales Force managers.
• Strong interface between KAM´s, Sales Force Off trade, Marketing and Trade Marketing.
• Communicates proactively competitor activities as well as customer feedback on products, SKU´s and promotional activities
• Know-how and best practice exchange with Field Sales Force, Marketing and Trade Marketing

About the position

The role is key to deliver the key performance indicators (i.e. listings, distribution, sales volume, gross profit) for the B-F brands with dedicated Key accounts in Czechia through the rigorous management of promotional calendars, optimization of the product mix, and ensuring best-in-class in-store execution

Benefits

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
• As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
• We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.