O pozici
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
Co budeš dělat
- Own and optimise the Facebook ad account end to end — structure, bidding, budget allocation, scaling.
- Maintain high subscription volume while driving efficient CPA and positive ROAS.
- Prepare and present a clear weekly channel strategy with results and next steps.
- Continuously test new campaign structures, audiences, bidding strategies, and placements.
- Identify and pilot new approaches before performance plateaus, scaling what works.
- Run structured creative testing to find winning angles, hooks, and formats.
- Work closely with the creative team to develop high-performing ad creatives.
- Provide data-driven feedback on angles and messaging to guide production.
- Manage creative fatigue proactively, rotating and refreshing at high spend levels.
- Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
- Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team.
- Own the channel testing roadmap: audiences, bidding, geo-expansion, and landing funnels.
Koho hledáme
- 3+ years of hands-on paid social experience, with Facebook as a primary channel you have owned.
- Experience managing six-figure monthly ad spend on Facebook with clear ROI accountability.
- Proven track record maintaining high volumes profitably while continuing to scale.
- Experience driving subscriptions through web funnels (web-to-web) for D2C products.
- Deep Meta platform knowledge: account structures, audience targeting, bidding strategies, and creative testing methodology.
- Multi-GEO experience running and scaling campaigns across multiple countries.
- Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks.
Benefity
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
