Sr. Data AnalystVerified as a real position

Who we’re looking for

• Bachelor's degree in a quantitative field such as Mathematics, Statistics, Data Science, Economics or Computer Science (advanced degree is a plus).
• 4+ years of experience in Marketing Analytics, preferably within a digital-first or direct-to-consumer environment.
• Advanced SQL skills with experience analyzing large datasets.
• Experience working with modern cloud data platforms such as Snowflake or BigQuery.
• Experience using BI and visualization tools such as Power BI, Tableau or Looker.
• Familiarity with collaborative analytics environments such as Hex or Deepnote.
• Strong understanding of digital marketing measurement, campaign analytics and marketing KPIs.
• Experience with A/B testing, experimentation and statistical analysis.
• Familiarity with attribution methodologies and lifetime value (LTV) models.
• Experience with web analytics and/or mobile app analytics.
• Strong Excel and PowerPoint skills.
• Comfortable using AI tools to accelerate coding, analysis, reporting and communication.
• Excellent communication skills with the ability to present complex analytical findings to business stakeholders.
• Strong collaboration skills, intellectual curiosity and a proactive approach to problem solving.
• Comfortable working independently while contributing to a collaborative, global team.

What you’ll do

• Deliver timely, accurate reporting on marketing performance across our global consumer brands.
• Analyze campaign performance across paid, owned and earned channels, identifying trends, optimization opportunities and actionable recommendations.
• Monitor website and mobile app performance to uncover customer behavior insights.
• Partner closely with marketing stakeholders to understand new initiatives and ensure analytics support evolving business needs.
• Lead ad hoc analyses that answer strategic business questions and influence decision-making.
• Design, build and maintain dashboards and reporting solutions that improve visibility into marketing performance.
• Continuously improve and automate reporting processes to reduce manual effort and increase analytical efficiency.
• Work with experimentation frameworks, including A/B testing design, measurement and interpretation.
• Interpret outputs from attribution and lifetime value (LTV) models to support marketing investment decisions.
• Leverage AI tools responsibly to improve analytical workflows, coding productivity, reporting and communication.

About the position

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

Benefits

• flexible working options and time off
• competitive pay, benefits and well-being programs