Content Marketing ManagerVerified as a real position

Who we’re looking for

• Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams.
• Familiarity with communications and content strategy, including applied knowledge of content marketing and social media.
• Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required.
• Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding.
• Passion for messaging quality and written communication.
• Technical curiosity, and interest in software technology and its challenges.
• A data-driven approach to communications and content, understanding how to measure and present results that are material to the business.
• An exceptional academic track record from high school and university.
• Business level written and spoken English.
• Sincere personal motivation aligned with our mission.
• International travel 2-4 times a year for company events up to two weeks long.
• 2-7 years of experience in a relevant field

What you’ll do

• Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in everything we produce.
• Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise.
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams

About the position

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing. We have multiple open roles for communications and storytelling (narrative development) specialists across social media and content production. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives.

Benefits

• 🏠Fully remote working environment – we’ve been working remotely since 2004!
• 📚Personal learning and development budget of 2,000USD per annum
• 💰Annual compensation review
• 🏆Recognition rewards
• 🏝 Annual holiday leave
• 👶Parental Leave
• 🧑‍💼Employee Assistance Programme
• 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
• ✈️Priority Pass for travel and travel upgrades for long haul company events