Koho hledáme
- Understanding of key performance metrics, including eCPA, ROAS, CPM
- Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
- Performance-focused - being keen on meeting the target CPA and ROI goals to scaling performance efficiently
- Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
- Ability to quickly identify, react to, and resolve performance issues within short timeframes
- Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
- Excellent communication skills with the ability to effectively collaborate across cross-functional teams
Co budeš dělat
- Execute and optimize sales campaigns across SnapChat, covering multiple funnels, including worldwide and standalone segments
- Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations
- Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
- Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
- Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
- Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
- Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
- Develop custom and lookalike audience campaigns, create campaigns based on interests
- Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
- Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring
O pozici
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for a Junior User Acquisition Manager who will participate in daily growth marketing activities and operations on SnapChat. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.
Benefity
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.