O pozici
Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.
We are scaling fast, and the Marketing Manager role is critical to our next stage of growth.
Co budeš dělat
- Own the overall marketing P&L for AU and US Shopify
- Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
- Diagnose performance issues across the funnel and direct the team's response
- Make data-driven decisions about budget allocation, channel mix, and growth priorities
- Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews
- Set the team's weekly cadence: stand-ups, trading reviews, debriefs
- Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities
- Brief the content creator on UGC angles, hooks, scenes, and deliverables
- Hold the team accountable to deadlines, KPIs, and quality standards
- Personally write and review creative briefs, test plans, and trading reports
- Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
- Lead CRO improvements on product pages, checkout flow, and the mobile experience
- Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review
- Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV
- Step into operational work during fires (creative fatigue, MER drops, stockouts, launches)
- Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses
- Review and challenge the media buyer's weekly performance reports
- Communicate directly and proactively with the founder team
Koho hledáme
- 4+ years as a Marketing Manager (or equivalent) in a DTC e-commerce environment selling physical products
- Hands-on Shopify or Shopify Plus experience (non-negotiable)
- Direct experience marketing to the US market (Australia experience is a strong plus)
- Proven in-house team management — full-time employees, not just freelancers or agencies
- Comfortable managing a small team (3–6 people) while remaining hands-on
- Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at the read/interpret/coach level
- Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
- Experience with email/SMS lifecycle marketing, CRO, and creative testing systems
- Excellent written and spoken English
Benefity
- Bi-annual bonus
- Paid leave and annual Paid Vacation leave
- Performance Bonus
- Direct ownership of marketing strategy across two growing markets
- Work with a passionate, fast-moving team building a category leader in the vanlife space
