O pozici
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.
Co budeš dělat
- Channel Ownership & Performance
Own and optimise the TikTok ad account end to end — structure, bidding, budget allocation, scaling.
Drive efficient CAC and positive ROAS while sustainably increasing spend.
Open and scale new geos systematically — prioritise, test, and expand across a worldwide market map.
Prepare and present a clear weekly channel strategy with performance context and next moves.
- Creative Testing & Collaboration
Run a high-velocity creative testing pipeline to identify winning angles, hooks, and formats.
Brief the creative team with data-driven feedback on what to produce next and why.
Manage creative fatigue proactively — detect decay early, rotate and scale winners fast.
- Analytics & Experimentation
Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
Partner with the data team to apply attribution insights to scaling decisions.
Own the channel testing roadmap: audiences, bidding strategies, and landing funnels.
- Market & Platform Intelligence
Track TikTok platform changes, ad-product releases, and policy updates that affect performance.
Research market trends, competitor creatives, and paid-social best practices.
Identify growth opportunities and bring tested proposals, not just observations.
Koho hledáme
- Must-Have Experience
3+ years of hands-on paid social experience, with TikTok as a primary channel you have owned.
Experience managing $200k+ in monthly ad spend with clear ROI accountability.
Proven track record scaling budgets efficiently while maintaining strong ROAS on TikTok.
Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional).
Multi-GEO expertise — r
- Operating Attributes
Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight.
Highly analytical — every scaling and kill decision is grounded in data, not intuition alone.
Fast under load — runs TikTok's nonstop testing cadence and multiple parallel workstreams without letting quality slip.
Growth-oriented — experiments continuously and scales what works
Benefity
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unloc
