O pozici
Tameson is a global e-commerce business helping SMEs source industrial components. We are looking for a Marketing Analytics Specialist to join our Data Analytics team and bring statistical rigor to how we run and measure paid advertising.
Co budeš dělat
- Own experimentation, modeling, and measurement across paid acquisition
- Real influence over how our marketing budget gets spend
- Built a Markov-chain multi-touch attribution model to improve our early-funnel bidding in paid ads channels.
- Built LTV and cohort retention models that let us value customer segments differently, and feed those values back into bidding and targeting.
- Designed and ran A/B and CRO experiments to validate channel changes, on-site changes, and bidding strategies.
- Built the BigQuery and Google Data Studio reporting layer that the business actually uses to track CAC, POAS, and LTV.
- Extend and improve our attribution work, challenge assumptions, try alternative models, quantify uncertainty.
- Design experiments end-to-end: A/B, geo, holdout, CRO. All with proper power analysis, randomization, and evaluation.
- Build models that inform capital allocation across channels: saturation curves, diminishing returns, MMM where it earns its keep.
- Analyze complex datasets across customer journeys, search query data, marketplace performance, and CRM.
- Develop customer and audience models that inform who we should target, where, and how much we should pay to reach them.
Koho hledáme
- Background in a quantitative field: Statistics, data science, physics, computer science or similar. A university degree in one of these is strongly preferred; a strong demonstrable track record can substitute
- Paid Media Expertise: You have a deep understanding of paid acquisition across multiple channels and know how to balance direct response with branding.
- AI Native Efficiency: You have an enthusiasm for using AI and LLMs to improve productivity and enable new internal workflows.
- Outcome Owner: You are driven by results like revenue and profit rather than simple output.
- Collaborative Investigator: You work cross functionally with Product and Operations teams to provide data insights and measurement frameworks.
- A skeptical disposition: Uncomfortable with conclusions drawn from underpowered tests or last-click reports.
Benefity
- Direct Business Impact: Your work directly correlates to sales and bottom line profitability. You will build the analytics dashboards that allow you to point to a chart and say, "This ad drove that revenue growth".
- Innovation: We are an aggressive, modern company that values technical experimentation. We want you to test new channels, automate complex workflows, and deploy the latest data engineering tools to keep us ahead.
- Company culture: We value collaboration, professional growth, and fun. We regularly have company activities (online and offline) to stay connected and inspired.
- Growth: We are scaling rapidly. As we expand, your professional opportunities grow.
