O pozici
Who Are We?
Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that’s just getting started.
Co budeš dělat
- Own the testing and validation of new user acquisition opportunities across channels such as TikTok, Pinterest, X, Snap, Meta, and other emerging advertising platforms.
- Design and execute structured experimentation roadmaps to evaluate new channels, audiences, bidding strategies, campaign structures, creative concepts, funnels, and acquisition approaches.
- Apply deep Meta Ads expertise and best practices to inform testing strategies across both established and emerging channels, while also running experiments on Meta when relevant.
- Build clear testing frameworks and hypotheses, ensuring experiments are statistically sound and generate actionable business insights.
- Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to identify performance drivers and assess the scalability of new acquisition opportunities.
- Lead creative experimentation in partnership with designers and content creators, driving continuous learning through structured A/B testing.
- Leverage Tableau and other BI tools to build reporting, uncover insights, and support strategic decision-making.
- Partner closely with Data, Product, Creative, and Marketing teams to ensure accurate measurement, attribution, and experiment design.
- Apply strong attribution and incrementality knowledge when evaluating channel performance and making investment decisions.
- Leverage AI tools to accelerate creative ideation, performance analysis, reporting automation, and workflow efficiency.
- Stay ahead of industry trends, emerging platforms, and new advertising opportunities that could become future growth drivers for the business.
Koho hledáme
- 3+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing for B2C companies.
- Strong hands-on experience managing and optimizing campaigns on Meta Ads, with a deep understanding of platform best practices, campaign structures, audience strategies, bidding approaches, measurement, and scaling methodologies.
- Experience managing campaigns across additional channels such as TikTok, Pinterest, X, Snap, or other emerging acquisition platforms.
- Proven experience designing and executing A/B tests and experimentation frameworks, with the ability to derive actionable insights from results.
- Strong analytical mindset with advanced experience using Tableau (required) and other BI tools such as Looker.
- Experience with AppsFlyer, Adjust, or similar mobile attribution platforms.
- Strong understanding of mobile app marketing, Web2App funnels, attribution, and performance measurement.
- Advanced Excel / Google Sheets skills
- English proficiency (C1 or higher)
