O pozici
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
Co budeš dělat
- Own and optimise the Facebook ad account end to end — structure, bidding, budget allocation, scaling.
- Maintain high subscription volume while driving efficient CPA and positive ROAS.
- Prepare and present a clear weekly channel strategy with results and next steps.
- Continuously test new campaign structures, audiences, bidding strategies, and placements.
- Identify and pilot new approaches before performance plateaus, scaling what works.
- Run structured creative testing to find winning angles, hooks, and formats.
- Work closely with the creative team to develop high-performing ad creatives.
- Provide data-driven feedback on angles and messaging to guide production.
- Manage creative fatigue proactively, rotating and refreshing at high spend levels.
- Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
- Develop growth plans based on CPA, ROAS, an