Koho hledáme
- Google Ads depth across campaign types, not just Search - you can explain why a PMax asset group is underperforming and what to do about it
- Experience managing budgets at meaningful scale: hundreds of thousands of euros monthly minimum, ideally from an in-house e-commerce or marketplace environment where you owned the outcome, not just the execution
- Hands-on experience with Google Ads Scripts or the Ads API - you have written or modified scripts to automate something real, not just used pre-built templates
- Ability to connect spend decisions to business impact - ROAS, CAC, LTV and explain those decisions to a non-PPC audience
- Hands-on experience using AI to automate real work — writing scripts, connecting APIs, building workflows that run without manual input.
- Structured problem-solving under ambiguity - when performance drops unexpectedly, you have a diagnostic process, not just a reaction
Co budeš dělat
- Managing Google Ads campaigns across Search, Shopping, Performance Max, Things to Do, Hotel Ads, and Demand Gen - improving account structure and bidding logic so that performance scales without proportional increases in manual work
- Building automated workflows using Google Ads Scripts and the Ads API, replacing manual bid adjustments, budget pacing, and anomaly detection with systems that run without daily intervention
- Connecting campaign performance to business outcomes - ROAS, CAC, margin, so that spend decisions are grounded in what actually moves revenue, not platform metrics
- Improving feed quality and product data flows so that Shopping and PMax campaigns have clean, optimized input and don't lose performance to data issues
- Identifying underperforming market or campaign segments early, diagnosing root cause, and acting on it - not waiting for a monthly review to flag a problem
- Collaborating with analytics and growth teams to ensure tracking, attribution, and reporting are accurate enough to trust for decision-making
- Using AI tools in a practical, workflow-integrated way - prompt-based analysis, automated reporting pipelines, creative testing frameworks, not as a talking point but as a daily part of how work gets done
O pozici
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.
Benefity
- Extreme Ownership: You identify the problem before someone escalates it, and you own the fix, not just the investigation.
- Impact Obsessed: Campaign metrics matter only when they connect to business outcomes. If ROAS is up but revenue is flat, that's a problem worth raising.
- Speed Over Comfort: The environment moves fast and priorities shift. The right response to uncertainty is a decision with available information, not a request for more time.
- Groupon is an AI-First Company
- We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.