Koho hledáme
- 3+ years of experience in paid media, media planning, performance marketing or digital marketing.
- Strong expertise in paid search and performance marketing, with demonstrated ability to drive measurable business outcomes.
- Hands-on experience with paid social, programmatic advertising and digital media ecosystems.
- Solid understanding of full-funnel marketing, media planning principles, audience development and customer journeys.
- Experience working with marketing analytics, attribution models and campaign measurement frameworks.
- Strong analytical mindset and ability to translate complex data into clear business recommendations.
- Experience managing substantial media budgets and performance reporting.
- Knowledge of tools such as Google Analytics 4, Campaign Manager 360, Adform, Datorama or similar marketing technology platforms.
- Excellent stakeholder management and communication skills.
- Ability to work effectively across multiple brands, projects and stakeholders.
- Experience in regulated industries or complex marketing environments is considered an advantage.
- Fluent Czech and English.
Co budeš dělat
- Drive full-funnel media planning across digital and offline channels, ensuring alignment with brand and business objectives.
- Develop and execute integrated media strategies covering awareness, consideration and conversion objectives.
- Lead planning and optimization across paid search, paid social, programmatic, digital partnerships, OOH and other relevant media channels.
- Define audience targeting and segmentation strategies using first-party and third-party data.
- Manage media budgets, forecasts, investment allocation and campaign pacing to maximize business impact and return on investment.
- Monitor and analyze campaign performance, translating insights into actionable recommendations and optimization plans.
- Establish and track relevant KPIs across the funnel, connecting awareness initiatives with downstream business outcomes.
- Collaborate with internal stakeholders, media agencies and global teams to ensure best-in-class media execution and knowledge sharing.
- Partner with brand teams to align media strategy, messaging and creative development with campaign objectives.
- Build and maintain relationships with key publishers, media partners and technology providers.
- Manage paid social media activations and contribute to the development of social media strategy and content planning.
- Oversee social media channels together with agency partners, including content amplification, community engagement and social listening initiatives.
- Stay ahead of media, technology and social media trends, identifying opportunities to drive innovation and performance improvements.
- Prepare regular reporting and performance reviews for local and international stakeholders.
O pozici
At PMI, we've chosen to do something incredible. We are transforming our business to build a smoke-free future and are looking for talented people who can help shape it.
Benefity
- Flexible working hours and home office options
- 25 vacation days + 4 sick days
- Vacation contribution (summer/winter)
- Benefit Café points, Multisport card, meal tickets
- Life & accident insurance, pension plan contribution