O pozici
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
Co budeš dělat
- Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets.
- Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact.
- Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements.
- Pilot new lines of business and offers, managing campaigns end‑to‑end and rapidly iterating from initial tests to scalable, revenue‑generating programs.
- Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy.
- Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements.
- Leverage first-party and third-party data to build high-performing targeting and retargeting strategies.
- Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives.
- Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale.
Koho hledáme
- 3-5+ years of hands-on media buying experience across DSPs (DV360, StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain), ideally in performance-driven or financial categories.
- Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM).
- Deep understanding of audience targeting, optimization, and data integrations to improve campaign efficiency and scale.
- Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data.
- Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies.
- Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting.
- Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders.
Benefity
- flexible working options and time off
- competitive pay, benefits and well-being programs
