Koho hledáme
- Fluent English
- Minimum 2 years of recent, hands-on experience with Customer.io
- Minimum 3 years of experience working specifically in email marketing for online casino / iGaming / social casino brands
- Experience working with an email database with 10M+ contacts , including hygiene, and deliverability management at scale
- Demonstrated experience building and managing deep user segmentation (10–15+ live segments simultaneously, e.g., by VIP tier, deposit status, lifecycle stage)
- Experience running daily email broadcasts to a fully segmented database (not just occasional campaigns)
- Strong understanding of casino/gaming lifecycle marketing: FTD (first-time deposit) conversion, VIP tiering, re-engagement, and expiring/time-sensitive offers
- Experience coordinating email with other channels (push, SMS, in-app) as part of a unified promo calendar
- Experience setting up A/B tests for subject lines, send times, and offer creatives
Co budeš dělat
- Own the end-to-end email marketing strategy and execution
- Manage promo plan with the emails and offers being sent out on a daily/weekly basis
- Secure 0 days of downtime with the email broadcasting
- Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance
- Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals
- Plan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offers
- Coordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadence
- Maintain detailed logs and reporting of every broadcast sent ( open rate, click rate, conversion, revenue per segmen t)
- Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines, offers, send times, and segment logic to improve conversion rate
- Work cross-functionally with product, CRM/lifecycle, design, and community management to align email with pushes, SMS, and other channels
- Present weekly performance reviews and improvement plans to leadership
O pozici
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We’re looking for a super hero, hands-on Senior Email Marketing Manager to own and scale our email marketing program for a fast-growing online social sweepstakes casino platform. You’ll be responsible for managing a large, segmented user base, running daily broadcast campaigns, and continuously improving conversion through data-driven testing — all within Customer.io.
This is a high-ownership role for someone who has done this exact job before in the online casino/gaming industry and can hit the ground running from day one.
Benefity
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt