Koho hledáme
- Experience or strong understanding of performance marketing and affiliate creatives.
- Strong understanding of direct response advertising, lead generation, and customer acquisition.
- Experience working with Meta, TikTok, Snapchat, Google, Native, and similar advertising platforms.
- Ability to independently generate hooks, angles, concepts, and scripts.
- Strong understanding of audience psychology, emotional triggers, and audience pain points.
- Strong understanding of the importance of the first seconds of an advertisement.
- Experience creating conversion-focused static and video creatives.
- Ability to analyze successful creatives and understand why they work rather than simply recreating them.
- Ability to quickly generate multiple creative concepts and variations for testing.
- Focus on performance metrics rather than aesthetics.
- Understanding of basic marketing metrics: CTR, CPC, CPL, CR, and ROAS.
- Basic understanding of the US audience.
Co budeš dělat
- Create performance creatives for affiliate and performance marketing campaigns.
- Develop static banners, short video ads, UGC-style creatives, before/after creatives, problem/solution creatives, native-looking ads, and AI-generated creatives.
- Produce multiple creative variations for testing across different audiences and platforms.
- Focus on creating creatives that sell rather than simply look visually appealing.
- Independently generate hooks, angles, concepts, and scripts from scratch.
- Build creative ideas around audience pain points, emotional triggers, and buying psychology.
- Analyze successful creatives and identify why they work instead of simply recreating them.
- Apply an understanding of CTR, CPC, CPL, CR, and ROAS when developing creatives.
- Continuously test, iterate, and improve creative concepts based on performance.
- Create platform-specific creatives for Meta, TikTok, Snapchat, Google, Native, and similar advertising platforms.
- Work closely with Media Buyers and Performance Marketing teams.
- Translate campaign goals and audience insights into high-performing creative concepts.
- Clearly communicate the thinking behind each creative concept.
O pozici
LiftIQ, powered by Point2Web, is a performance marketing company that combines technology, first-party data, media buying expertise, and strategic partnerships to build scalable customer acquisition solutions.
Through our integrated performance ecosystem—including owned digital properties, proprietary advertising technology, and in-house optimization capabilities—we help brands drive measurable growth through qualified leads, inbound calls, and performance-driven acquisition strategies.
Built on a pay-for-performance model, LiftIQ focuses on delivering measurable outcomes, continuous optimization, and long-term scalable growth.
Benefity
- Fully remote work within Europe.
- 17 days of paid annual leave.
- 3 additional company days off.
- 10 public holidays.
- English lessons.
- Learning and development opportunities.
- Participation in our employee recognition program.
- An international team focused on innovation, collaboration, and continuous improvement.