O pozici
About the role :
You will lead the day‑to‑day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy .
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid social signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid social‑driven growth.
You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Co budeš dělat
- Campaign Strategy & Optimisation
Lead day-to-day optimisation of paid social campaigns across Meta, TikTok, Pinterest, and other platforms
Support cross-channel activation across paid social, discovery, and emerging performance channels
Analyse performance data to identify growth opportunities and optimisation priorities
Manage audience targeting, creative testing, and budget pacing
Develop struct
- Reporting & Insights
Produce weekly and monthly performance reports for client stakeholders
Translate campaign data into clear, actionable insights and recommendations
Monitor KPIs including CPA, CPL, conversion volume, and incremental growth
Support the development of cross-channel performance dashboards
- Campaign Setup & Quality Assurance
Oversee campaign setup, trafficking, and platform configuration across social platforms
Ensure strict QA processes for campaigns, tracking, and budgets
Review pixel and conversion tracking implementation and collaborate with analytics teams where required
- Creative & Messaging Development
Develop ad copy and creative testing proposals
Collaborate with creative teams to ensure messaging aligns with brand and performance goals
Identify opportunities for creative testing, format experimentation, and messaging optimisation
- Vendor & Platform Collaboration
Work closely with platform partners and vendors (Meta, TikTok, LinkedIn, third-party tools)
Identify and activate beta opportunities, new ad formats, and platform innovations
Ensure campaigns leverage the latest platform capabilities
- Cross-Market Collaboration
Work with a global team across multiple market
Share best practices and performance learnings across regions
Coordinate with local teams on market nuances, language considerations, and cultural relevance
- Client experience
Act as a point of contact for the client across Paid Social p lanning, optimisation & innovation
Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
Work with the client on the roadmap for Paid Social maturity & innovation
Lead the cadence and creation of client facing P aid Social case studies & opportunity showcase
Koho hledáme
- Strong experience with platforms such as:
Meta Ads Manager
TikTok Ads Manager
Pinterest Manager
YouTube or other social video platforms
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast-paced, multi-market environments
Benefity
- Flexible Working
At Omni
to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an
- Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we c
- Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and we
