O pozici
We are seeking a Senior Lead Generation Specialist who will be esponsible for designing, executing, and managing lead generation and referral development strategy. Oversees sourcing, research, outreach, qualification, and scheduling of pre-assessment appointments. Manages referral outreach campaigns to increase inbound and outbound referral opportunities. Supports up to the pre-assessment stage and, when needed, conducts pre-assessment calls to assist the Supervisor for Intake & Client Conversion. Ensures accurate documentation, disciplined follow-up, compliance, and strict protection of proprietary information.
Co budeš dělat
- Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion.
- Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines.
- Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion.
- Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards.
- Qualify prospects based on service need, urgency, location, and suitability.
- Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling.
- Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients.
- When required, conduct pre-assessment calls to support the Supervisor for Intake & Client Conversion during highvolume or urgent periods.
- Accurately update CRM stages, notes, tags, tasks, and communication logs immediately after every interaction.
- Notify the Managing Member and Supervisor for Intake & Client Conversion when leads become warm, preassessments are booked, or conversions occur.
- Produce weekly lead generation and referral performance reports including lead volume, warm leads, campaign effectiveness, and recommendations for improvement.
- Drive outbound and referral campaign performance to generate the lead volume necessary to support growth trajectory.
- Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes.
- Collaborate with the Supervisor for Intake & Client Conversion to ensure smooth hand-offs and optimal lead readiness for pre-assessment.
- Collaborate with the Supervisor for HR Recruitment to align staffing needs with projected lead and referral volume.
- Maintain communication flow through WhatsApp channels and ensure all appointments are updated accurately on internal calendars.
- Identify declines in lead quality, referral engagement, or outreach performance early and provide corrective strategies.
Koho hledáme
- 5+ years experience in lead generation, outreach campaigns, appointment setting, or referral development (healthcare/home care strongly preferred).
- Proven ability to manage high-volume lead pipelines and outbound/referral campaign strategies.
- Strong analytical ability to interpret metrics and optimize outreach performance.
- Excellent English communication skills, written and verbal.
- High organizational discipline and strong follow-through.
- Demonstrated judgement, confidentiality, and professional ethics.
Benefity
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
