O pozici
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the Role
We are rebuilding how User Acquisition works across Ruby Labs.
As Head of User Acquisition, you will have the opportunity to build and scale a centralized UA department that supports multiple products across our portfolio. This is not a maintenance role. It is a chance to create, lead, and grow a department as if it were your own business, with the freedom to shape its structure, systems, standards, and culture.
We are looking for someone with an entrepreneurial mindset: a leader who wants real ownership, not just responsibility. You will be given clear goals, strategic guidance, and the autonomy to build the function in the way you believe will deliver the strongest results. As the department grows and succeeds, you will directly benefit from that success through profit share.
You will set the group-wide acquisition strategy, build scalable operating processes, and create an AI-first, data-driven department focused on speed, efficiency, experimentation, and measurable business impact. We want to build a UA organization where excellent people can do their best work: with sharp goals, clear accountability, powerful tools, fast feedback loops, and a relentless focus on performance.
This role is for a growth leader who combines strategic thinking with hands-on execution. Someone who understands performance marketing deeply, but also sees where the industry is going: AI-enabled workflows, automation, better data infrastructure, faster creative testing, stronger platform relationships, and smarter decision-making across every channel.
You will lead a distributed team of UA
Co budeš dělat
- Build and lead a centralized User Acquisition department across multiple products.
- Own the group-wide UA strategy, operating model, and execution standards across Meta, TikTok, Google Ads, Snapchat, Pinterest, and other major acquisition channels.
- Provide strong leadership across the UA function, ensuring every product team benefits from clear strategy, disciplined execution, and best-in-class performance marketing expertise.
- Build an AI-first and automation-driven UA function, using tools, workflows, and systems that improve speed, testing capacity, reporting quality, and decision-making.
- Develop scalable processes, SOPs, testing frameworks, reporting systems, and operating rhythms.
- Set UA OKRs and KPIs for the department, individual team members, and product-level growth goals.
- Manage, mentor, and develop a distributed team of cross-platform UA Managers.
- Lead hiring, onboarding, training, and performance management across the UA function.
- Build a high-talent-density team culture focused on ownership, accountability, data-driven decisions, speed, and continuous improvement.
- Oversee large-scale paid media budgets, optimizing for CAC, ROAS, payback period, profitability, and long-term growth.
- Own the testing roadmap across creative, channels, geo-expansion, audience strategy, bidding, automation, and funnel optimization.
- Partner with analytics and data science teams to improve attribution, forecasting, incrementality, reporting, and AI-enabled performance insights.
- Collaborate with product Managing Directors to align UA strategy with product goals, commercial priorities, and market opportunities.
- Work closely with creative teams to turn performance data into high-impact ad concepts, briefs, and iteration cycles.
- Build, manage, and grow strategic relationships with major ad networks, platform partners, agencies, vendors, and growth tools.
Koho hledáme
- 7+ years of experience in performance marketing
Benefity
- Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
