O pozici
As a leading European cybersecurity company, ESET is looking for a senior marketing professional (m/f/n) to drive global demand generation programs and campaign activation for our B2B solutions.
Co budeš dělat
- This role focuses on translating strategic initiatives and product launches into impactful, full-funnel campaign frameworks that build awareness and generate pipeline across markets.
- As part of the HQ team, you will define how campaigns should be built and executed globally, while working closely with regional teams responsible for local delivery.
- Develop strategic concepts and frameworks for demand generation campaigns and translate them into scalable, multi-channel programs
- Translate product launches and strategic priorities into clear campaign narratives, activation plans, and scalable toolkits based on Product Marketing messaging
- Brief and guide creative teams, agencies, and internal stakeholders to deliver high-quality campaign assets
- Bring hands-on experience in full-funnel management, with strong understanding of how campaigns drive impact from awareness to pipeline and revenue
- Work closely with Sales to align campaigns with commercial priorities, target accounts, and pipeline goals
- Apply segmentation, intent data, and vertical approaches to improve targeting and campaign relevance
- Evaluate campaign performance, gather insights from markets, and continuously optimize frameworks and approaches
- Introduce campaign programs to regional teams and support market rollout and adoption
Koho hledáme
- 7+ years of experience in B2B marketing is a must, ideally in cybersecurity, IT, telecom, or enterprise technology
- Proven experience planning and executing campaigns end-to-end (hands-on execution background required)
- Ability to translate strategy into actionable campaign concepts and frameworks
- Experience working closely with Sales and understanding funnel metrics (MQL, SAL, pipeline, revenue)
- Good understanding of integrated marketing across digital and offline channels
- Familiarity with segmentation, intent data, and account-focused marketing
- Strong stakeholder management and communication skills in cross-functional, global environments
- Fluent English (C1; the job operates at a global level).
Benefity
- Health & well-being BenefitPlus Healthcare (check-ups/annual programs)
- Multisport card
- Travel card "električenka"
- Supplementary pension saving
- Sick days
- Family Marriage allowance
- Childbirth allowance
- Parental contribution
- ESET family events (Family day, St.Nicholas)
- Office Refreshments in the office (fruits, coffee, soft drinks)
- Let´s get together breakfast
- Activity room, quiet room
- ESET events (Žranica, Christmas party..), teambuildings
- Loyalty allowance
- Loyalty extra days off
- Loyalty cake
- Loyalty glass award
- Refer a friend
- Christmas presents
- Discounts from external providers
