O pozici
The Digital Marketing Specialist(SEO and PPC) collaborates with the Marketing team to create and oversee digital content. In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers. This encompasses managing pay-per-click (PPC) campaigns and generating new business.
Co budeš dělat
- Develop and implement search engine marketing (SEM) and pay-per-click strategies
- Own and optimize digital ad campaigns
- Strategically optimize ad copy
- Analyze and report on campaign metrics, including clicks, impressions, and conversions
- Analyze the company’s SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively
- Conduct in-depth keyword research, including competitor research, to identify gaps
- Research and stay up-to-date on online advertisement trends
- Devise new ways of driving traffic to the company website(s)
- Use Google Ads and other relevant digital marketing tools to drive campaign success;
- Manage and optimize Verified First’s Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation
- Coordinate digital marketing efforts with other departments and teams
- Perform other duties as assigned
Koho hledáme
- High School Diploma required. Bachelor’s degree in Marketing, Business, or a related field is strongly preferred
- Experience with Google Ads and campaign optimization required
- Strong understanding of ad copywriting and optimization required
- Experience with reporting and analytics of campaign performance required
- Understanding of SEO and keyword research required
- Experience with Google Analytics is strongly preferred
Benefity
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
