O pozici
We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives.
We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.
Co budeš dělat
- Own Marketing Strategy
- Develop and execute the overall marketing strategy across all brands
- Identify the highest-leverage opportunities for growth and profitability
- Build strategic roadmaps that align media buying, CRO, and creative functions
- Set KPIs, targets, and accountability across the marketing team
- Oversee Media Buying
- Lead and mentor the media buying team
- Evaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisions
- Ensure we're allocating budget to the highest-performing channels and campaigns
- Identify when to scale, when to cut, and when to test new approaches
- Oversee CRO & Funnel Performance
- Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout)
- Analyze funnel data to identify drop-off points and conversion leaks
- Work with the CRO and funnel teams to prioritize tests and improvements
- Ensure every step of the customer journey is optimized for conversion
- Connect the Data
- Tie together traffic data, creative performance, funnel metrics, and revenue
- Build dashboards and reporting that give leadership a clear view of marketing performance
- Use data to inform strategic decisions—not gut feelings
- Create feedback loops so learnings from one area improve the others
- Lead the Marketing Team
- Manage and develop media buyers, CRO specialists, and marketing support roles
- Build SOPs, processes, and systems that scale the marketing function
- Run strategic meetings and ensure alignment across the department
- Foster a culture of testing, learning, and continuous improvement
Koho hledáme
- 5+ years of experience in performance marketing, with at least 2 years in a leadership role
- Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like
- Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers
- Proven ability to connect data across channels and build unified marketing strategies
- Experience leading marketing teams (media buyers, CRO specialists, etc.)
- Strong analytical skills—you live in the data and make decisions based on it
- Strategic thinker who can zoom out to see the big picture and zoom in to fix details
- Clear communicator who can translate complex data into actionable insights for leadership
- Experience in e-commerce, DTC, or high-growth consumer brands
- Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native)
- You've scaled a brand from 7-figures to 8-figures or beyond
- Experience with advertorial funnels and direct response marketing
Benefity
- Remote-first environment
- Work with a team of A-players who actually give a damn
- Direct founder access—you'll be a strategic partner to leadership
- Real ownership of the entire marketing function
