Koho hledáme
- At least 5 years of experience in brand management, ideally in fast-moving consumer goods
- Excellent project management skills and experience with long-term, cross-functional projects
- Experience working across multiple markets or in an international environment is an advantage
- Experience with seasonal, gifting, or occasion-based marketing is a strong plus
- Strong analytical thinking and ability to turn insights into action
- Very good communication and stakeholder management skills
- Fluent English and Czech or Slovak language
Co budeš dělat
- Brand strategy and planning
- Lead and execute annual and long term plans for the seasonal portfolio across three markets, adapting European seasonal projects to local market needs
- Define communication strategy and innovation plans for seasonal occasions
- Manage the profit and loss responsibility and marketing budget for the seasonal portfolio
- Consumer and market insights
- Analyze consumer behavior, market trends, and competitor activities across all markets
- Identify growth opportunities in gifting, self-treat, and sharing occasions
- Monitor and benchmark best practices from other European markets
- Cross-functional coordination
- Work closely with category planning & execution, shopper/trade marketing and sales teams
- Coordinate with European seasonal teams to localize international projects
- Manage cooperation with external creative and media agencies
- Portfolio management
- Manage the portfolio structure across occasions, price levels, and sales channels
- Evaluate and optimize the product range
O pozici
Do you enjoy building brands around key seasonal moments and turning long-term plans into successful market execution? We are looking for an experienced Brand Manager to lead the seasonal confectionery portfolio across the Czech Republic, Slovakia, and Hungary.
This role is the main point of contact for all seasonal marketing activities in the cluster, managing brands and product lines for Easter, Christmas, Valentine’s Day, and other gifting occasions. The position requires strong strategic thinking, excellent project management skills, and close cooperation across multiple teams and markets.
Benefity
- Company car
- Pension plan
- Extra days off + sick days
- Fully covered life insurance
- Pluxee cafeteria - 11.100,- CZK / year
- Meal vouchers
- Multisport Card
- and many more