O pozici
This role supports the development and activation of audience strategies for Volkswagen Group brands at a global level. Sitting at the intersection of audience intelligence and audience creation, the Executive will help translate upstream consumer insights, research and data signals into clear, targetable audiences that can be activated across digital channels.
Working closely with senior audience strategists, activation teams and local markets, this role focuses on applying audience frameworks, building and refining custom audiences within platforms, and ensuring global guidance is practical, consistent and activation‑ready.
Co budeš dělat
- Audience Intelligence & Insight Application
- Support the translation of consumer research, audience intelligence and platform signals into defined audience segments.
- Bring together inputs from tools such as Omni, audience research platforms and media insights to inform targeting recommendations.
- Assist in extracting and summarising audience learnings from campaigns and platform data to support planning and optimisation.
- Audience Creation & Activation Support
- Build, refine and manage audiences within media platforms and DSPs (e.g. DV360, social platforms), following established global frameworks.
- Support activation teams with audience selection, setup guidance and troubleshooting overlaps or exclusions.
- Assist with the localisation of global audience definitions for local market activation.
- Global–Local Collaboration
- You’ll work with teams in different countries to help adapt audience plans so they work in local markets. You’ll support campaign activity by answering questions and helping teams apply audience guidance correctly.
- Ways of Working & Knowledge Sharing
- You’ll share useful learnings and updates with teammates, so everyone works in a consistent way. You’ll help keep audience information organised and easy for others to use.
Koho hledáme
- You will likely bring:
- Hands‑on experience or strong interest in digital media and audience targeting.
- Comfort working with data, spreadsheets and basic platform reporting.
- Ability to interpret data from multiple sources and turn it into clear, practical outputs.
- Familiarity with audience creation or targeting tools and platforms.
- Strong written and verbal communication skills, with confidence working in international team environments.
- Good organisational skills with the ability to manage multiple workstreams simultaneously.
- Personal profile:
- Curious, positive and keen to learn more about audience strategy, data and digital media.
- Detail‑oriented with a structured approach to tasks.
- Comfortable working collaboratively in close‑knit teams.
- Able to prioritise workload and deliver under deadlines.
- Open to feedback and keen to develop skills over time.
Benefity
- Flexible Working
- At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connection to give our people flexibility on how they manage their working
- Be Your Best
- We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support yo
- Diversity, Equity & Inclusion at OMG
- At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
