Senior ASO ManagerVerified as a real position

Who we’re looking for

• 5+ years in ASO with senior ownership of iOS (Google Play a strong plus) at consumer mobile apps with subscription monetization.
• A proven track record improving organic conversion and scaling Apple Search Ads profitably.
• Deep, hands-on Apple Search Ads expertise — Discovery, SKAGs, automation, and bid rules.
• Fluency with ASO tooling and store A/B testing .
• Strong analytics skills: comfortable with an MMP.
• Experiment-minded and self-directed — you can define scope, prioritize, and move fast without hand-holding.
• Excellent written and spoken English.

What you’ll do

• Worldwide keyword optimization — Own Title, Subtitle, and Keyword field optimization across every available App Store storefront. We support all available countries.
• Store page A/B testing — Plan and run screenshot experiments (Product Page Optimization) to continuously lift conversion.
• Screenshot & metadata localization — Localize creative and copy for key markets.
• In-App Events optimization — Use Events to drive discovery and conversion.
• CPP management — Build and manage Custom Product Pages and map them to acquisition channels.
• Apple Search Ads, end to end — Own ASA including Discovery campaigns and Single Keyword Ad Groups, with bid management and automation.
• Store relationships — Build and maintain relationships with the Apple App Store and Google Play teams (featuring, beta programs, early access to new placements).

About the position

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.