Product Marketing ManagerVerified as a real position

Who we’re looking for

• 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
• Proven experience building and optimizing web funnels for digital products.
• Demonstrated success improving conversion metrics through experimentation and A/B testing .
• Strong analytical mindset and ability to work with funnel metrics and user behavior data.
• Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
• Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms .
• Good understanding of payment infrastructure and web funnel setups .
• Strong collaboration skills and ability to work in cross-functional teams .
• Upper-Intermediate English or higher .

What you’ll do

• Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
• Analyze user behavior and identify conversion bottlenecks across the funnel .
• Design and run A/B tests and growth experiments to improve key funnel metrics.
• Launch and scale multiple funnel experiments weekly across different markets.
• Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
• Work with product analytics tools to track performance and identify growth opportunities.
• Collaborate closely with product, engineering, design, performance marketing, and creative teams .
• Ensure strong alignment between ad messaging, landing pages, and product experience .
• Conduct user and market research to better understand user motivations and behavior.
• Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV) .

About the position

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend. Scale faster. Grow smarter.

Benefits

• Remote work
• Competitive compensation
• Flexible working hours (start between 9:00–11:00 CET )
• All necessary equipment
• Paid vacation and sick leave
• Educational support (certifications, courses, and training reimbursement)
• Company events and internal knowledge-sharing initiatives
• Transparent communication and an open feedback culture