PPC Media BuyerVerified as a real position

Who we’re looking for

• 3+ years of hands-on Google Ads experience managing accounts with $30K+ monthly spend
• Proven track record in lead generation campaigns (home services, insurance, finance, or similar verticals preferred)
• Deep knowledge of Google Ads: Smart Bidding, Search, PMax, Dynamic Search Ads, audience layering
• Experience with Microsoft Advertising (Bing)
• Analytical mindset: comfort with Excel / Google Sheets, GA4, and attribution modeling
• Ability to interpret downstream metrics (not just CTR and CPC) and tie campaigns to business outcomes

What you’ll do

• Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats
• Own end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategy
• Write and test ad copy; manage creative rotation and A/B testing at the ad level
• Monitor and optimize bids, budgets, and Quality Scores on a daily basis
• Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rate
• Work with tracking and analytics teams to ensure full-funnel visibility from click to conversion
• Identify and suppress low-quality traffic sources, placements, and search terms
• Maintain CPL within agreed targets while scaling volume without sacrificing quality
• Build and maintain performance dashboards; report weekly on key KPIs and budget pacing
• Conduct regular campaign audits and competitive analysis
• Provide structured insights and recommendations to leadership based on data
• Run structured tests: bidding strategies, audience targeting, landing page variants, ad formats
• Stay current on Google and Microsoft platform updates, beta features, and industry trends
• Collaborate with SEO and brand teams to align paid and organic strategies

About the position

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend. Scale faster. Grow smarter.

Benefits

• Nice to Have Experience with ping/post or lead aggregator models
• Familiarity with tracking tools: Google Tag Manager, Hyros, RedTrack, Voluum, or similar
• Experience with call tracking and pay-per-call campaigns
• Google Ads certification