Membership Lifecycle & MonetizationVerified as a real position

Who we’re looking for

• A proven track record across lifecycle, monetisation and growth, not one of these disciplines but all three. You understand how they interact, where they create tension, and how to manage that commercially.
• 10+ years in subscription or recurring revenue, ideally in freemium consumer software, cybersecurity or a high volume B2C model where both scale and customer trust matter.
• Real AI led mark-ops experience, you have led or materially contributed to a shift toward automated lifecycle decisioning: propensity models, real time intervention triggers, personalisation at scale. This is not theoretical for you.
• Customer experience as a non-negotiable, you have built programmes where CX and commercial performance were both hard requirements, and you know how to hold that tension without sacrificing either.
• Strategic programme execution, a track record of translating ambitious goals into structured roadmaps, running disciplined experimentation, and delivering measurable outcomes.
• Squad leadership, experienced leading through cross functional squads rather than owned teams. You know how to set direction, create accountability and get the best from Product, Data Science, Martech and Finance partners without relying on hierarchy.
• Executive level communication, able to simplify complexity, frame trade-offs clearly and align senior stakeholders around a shared direction.

What you’ll do

• Take full ownership of your segment, the commercial targets, the programme logic, the performance narrative and the decisions that sit between them. This is genuine ownership, not coordination.
• Shape the new lifecycle operating model, define how your segment operates in an AI first world: what gets automated, what requires human judgement, what the guardrails are and what excellence looks like.
• Build programmes that lead with customer experience, design lifecycle journeys and monetisation logic grounded in genuine customer value. Sustainable revenue is a consequence of trust, not a substitute for it.
• Drive the shift to AI led marketing operations, move execution from manual campaigns to intelligent, automated decisioning. Translate strategy into AI ready logic and partner with Data Science and Martech to scale it.
• Execute with strategic precision, translate vision into concrete programmes across renewal optimisation, upsell sequencing, churn intervention and win back. Run structured experimentation and convert learnings into scalable playbooks.
• Orchestrate across functions, align Product, Marketing, Finance and Data/AI around shared priorities and hold cross functional execution to a high standard.
• Communicate with clarity and authority, distil complex performance across multiple metrics into sharp, data backed narratives for VP and C level audiences.

About the position

Job Title: Head of Membership Lifecycle & Monetization About Gen: We're not just a company; we're a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you're unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn't some distant reality, it's the world we live in, and we're ready for it. If you're ready to push boundaries and be part of something bigger, join #TeamGen.

Benefits

• We've built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity.
• Our hybrid work model (3 days in the Prague office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.