MarCom ManagerVerified as a real position
Bagira
Czechia, Brno1 month ago
- Posted
- Employment type
- Full-time
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Who we’re looking for
- 5+ years in marketing communications / corporate communications in B2G sectors
- preferably in defense, aerospace...
- Strong ability to translate technical content into business language
- Experience working with: engineers, BD teams, senior stakeholders
- Excellent English (mandatory)
- Additional European languages = advantage
What you’ll do
- 🎯 Messaging & Positioning Define and maintain company messaging, value propositions, and narratives Translate complex technical solutions into clear, compelling communication Ensure consistency across: website, presentations, proposals, exhibitions
- 📣 Content & Communications Develop high-quality: brochures, white papers, case studies, press releases Manage corporate communication materials for tenders and BD teams Oversee digital presence (website, LinkedIn, campaigns)
- 🤝 Support to Business Development Work closely with BD/sales to: tailor messaging to specific customers support proposals and bids Prepare executive-level presentations for defense customers
- 🌍 Events & Industry Presence Plan and manage participation in: defense exhibitions (e.g., Eurosatory, DSEI) conferences and delegations Ensure consistent branding and messaging on-site
- 🧠 Market Intelligence Monitor competitors’ positioning Identify messaging gaps and differentiation opportunities Support strategic marketing planning
About the position
The MarCom Manager is responsible for shaping and executing the company’s external messaging, ensuring consistent positioning across all channels—especially toward government, defense, and industry stakeholders. This is not pure marketing and not pure PR. 👉 It’s the bridge between strategy, content, and business development.