Local Product Manager

Who we’re looking for

• Experience in CAV (Consumer Audio & Video) Product Management and basic marketing tools
• Knowledge of retail and Etail environment
• Business driven, proactive and entrepreneur mentality
• Result-oriented mindset and strong track record in delivering business results
• Focus on strong cooperation with other departments
• Representing company externally and internally
• Developing strategy in line with latest market situation and plan setting
• Strong analytical skills, sell-out results and market figures study

What you’ll do

• Strategic Planning & Control Omnichannel Strategy: Lead the development and execution of a coordinated online and offline product marketing strategy. You will drive sales targets, maximize ROI, and meet strategic objectives for brand and category development across all consumer channels.
• Financial Forecasting: Manage the budget (BGT) creation and forecasting process, utilizing a sophisticated sell-in / sell-out logic to ensure business stability.
• Market Agility: Maintain a dynamic, rolling trade activity plan. You will constantly evaluate market conditions to ensure the brand remains at the leading edge of consumer resonance while proactively exploiting tactical opportunities.
• Internal Collaboration Cross-Functional Synergy: Partner closely with Sales and Brand Activation departments to ensure seamless execution and the achievement of shared commercial KPIs.
• Customer & Partner Centricity Consumer Insights: Analyse shopping behaviours across various channels to design and implement high-impact marketing communications that resonate with the target audience.
• Dealer Relations: Build and nurture strong relationships with marketing and retail operations contacts. You will act as a strategic partner to Account Managers, developing "smart" activity plans that align dealer goals with Sony’s aspirations for profit and market share.
• Commercial Support: Provide expert marketing guidance to Account Managers during retailer negotiations and collaborations.
• Regional Presence: Represent the brand through regular travel and site visits to dealers, partner stores, and industry events across the Czech Republic and Slovakia.
• Strategic Value-Add Solution-Oriented Mindset: Proactively engage with key stakeholders to move beyond traditional marketing, delivering innovative, solutions-based approaches to business challenges.
• Budgeting & Fund Management Financial Stewardship: Take full ownership of product marketing budgets and investment funds. You will ensure every cent is spent efficiently, securing necessary approvals and conducting robust reviews against KPIs and ROI.
• Strategic Planning: Lead the formal company budget process for your department, providing fully costed plans that align with the business objectives for the upcoming financial year.

About the position

Local Product Manager Location: Prague, Czech Republic We are looking for a commercially minded Local Product Manager to spearhead our product categories across the Czech Republic and Slovakia. In this role, you are the vital link between regional strategy and local execution – the bridge between regional vision & local excellence. Working in synchronicity with our Sales teams and business partners, you will orchestrate the full marketing mix (4Ps) to ensure our portfolio remains competitive, profitable, and resonant. You’ll harmonize regional guidelines from our Budapest hub with local market nuances to drive a high-performing business. To put it directly - If you’re a master of strategy and a champion of collaboration, we want to hear from you!

Benefits

• We ensure competitive salaries and benefits by using established benchmarking.
• We encourage healthy work-life balance supported by hybrid and flexible working policies.
• We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.
• We like to celebrate our colleagues who make a real difference using our recognition platform.
• We also provide access to numerous services and platforms for all aspects of wellbeing.
• We listen to our people through conversations and surveys, respect their suggestions, then act on them.
• We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.
• You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills.
• We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!