Lead User Acquisition ManagerVerified as a real position

Who we’re looking for

• Must-Have Experience
• 3+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app).
• Proven track record of maximising ROI and scaling paid acquisition.
• Deep platform expertise across paid social and search (Meta/Google, TikTok, etc.).
• Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL.
• Experience working with attribution models and performance reporting frameworks.
• Leadership Attributes
• Highly analytical — makes every decision based on data, not intuition alone.
• Hands-on and execution-focused — you own your numbers end to end.
• Commercially minded — understands UA as a growth engine and thinks like a profit-focused operator.
• Self-directed and accountable — operates with minimal oversight and delivers results.

What you’ll do

• ROI & Performance Ownership
• Own and maximise ROAS across all paid channels.
• Develop and implement strategies to drive efficient CAC and sustainable growth.
• Build growth plans based on LTV:CAC ratios and ARPU.
• Identify scaling opportunities across channels while maintaining performance efficiency.
• Strategy & Execution
• Define and execute the UA strategy across all platforms (Meta/Google, TikTok, etc.).
• Design and implement optimal campaign structures across all active platforms.
• Continuously test and refine targeting, bidding strategies, and campaign setups.
• Creative Collaboration
• Work closely with the creative team to develop high-performing ad creatives.
• Identify and test new selling angles, creative approaches, and messaging strategies.
• Provide data-driven feedback to guide creative direction across all channels.
• Analytics & Data
• Use data-driven insights to inform every strategic and tactical decision.
• Build and maintain performance reporting and attribution frameworks.
• Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration.

About the position

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.