Lead User Acquisition ManagerVerified as a real position
Ruby Labs
Serbia3 weeks ago
- Posted
- Employment type
- Full-time
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Who we’re looking for
- This is a hands-on role suited for someone who is highly analytical, execution-focused, and takes full accountability for their numbers.
- Performance instability and unresolved issues are not acceptable — you are expected to operate with structure and rigour at all times.
- The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.
What you’ll do
- As Lead User Acquisition Manager, you will own and scale paid acquisition for one of our core D2C subscription products.
- Your primary mandate is to maximise ROI across all paid channels — driving consistent, high-quality traffic that converts and retains.
- You will execute the strategy, manage the budget, and work closely with creative and analytics to continuously improve performance.
- Own and maximise ROAS across all paid channels.
- Develop and implement strategies to drive efficient CAC and sustainable growth.
- Build growth plans based on LTV:CAC ratios and ARPU.
- Identify scaling opportunities across channels while maintaining performance efficiency.
- Define and execute the UA strategy across all platforms (Meta/Google, TikTok, etc.).
- Design and implement optimal campaign structures across all active platforms.
- Continuously test and refine targeting, bidding strategies, and campaign setups.
- Work closely with the creative team to develop high-performing ad creatives.
- Identify and test new selling angles, creative approaches, and messaging strategies.
- Provide data-driven feedback to guide creative direction across all channels.
About the position
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/