Head of Retention

Who we’re looking for

• Proven experience in a senior Retention, CRM, or Lifecycle role within iGaming
• Strong understanding of player behaviour, segmentation, and lifecycle marketing
• Demonstrated experience managing and developing high-performing teams
• Strong analytical mindset with a commercial focus on ROI and player value
• Experience managing promotional strategies and bonus budgets
• Excellent stakeholder management and communication skills
• Passion for delivering exceptional customer experiences and continuous optimisation
• Experience with FastTrack is a big advantage

What you’ll do

• Develop and execute retention strategies across gaming products and markets
• Lead, mentor, and scale the CRM and Gaming teams
• Own promotional strategy, including planning, execution, and performance analysis
• Create and manage promotional calendars and bonus budgets
• Collaborate closely with Acquisition, VIP, CRM, Product, and Commercial teams
• Analyse player behaviour, campaign performance, and market trends to inform strategy
• Optimise player journeys, segmentation, and engagement initiatives
• Manage supplier and third-party relationships related to promotions and retention tools
• Ensure a seamless and high-quality customer experience across all touchpoints
• Monitor competitor activity and identify opportunities for growth and differentiation

About the position

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, automation, and intelligent systems across multiple brands and global markets.

Benefits

• A senior leadership role within a high-growth iGaming brand
• Competitive salary and clear progression opportunities
• A flexible, performance-driven culture built on trust and autonomy
• A collaborative environment that encourages innovation and ownership
• Regular team events and company-wide celebrations
• Opportunities for career growth within the wider group
• Open, creative environment with the autonomy to experiment and innovate
• Clear opportunities to grow as the company scales
• Learning & Development allowance (after probation)
• Competitive salary package and growth opportunities
• Flexible working hours and the option to work remotely or from the office
• Regular team events, outings, and celebrations
• Collaborative culture that values input from across teams
• Perkbox