Head of Marketing Czech Republic (m/w)

Škoda Auto

Czechia, Praha2 months ago

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University degree in marketing, economics, management, or a related field.
Czech language - C2 level - native speaker and English language – B2/C1 negotiation proficiency (spoken and written)
Minimum of 5 years of proven experience in a senior marketing position, ideally in the automotive industry or an environment with an extensive dealer network.
Experience with the creation, implementation, and evaluation of complex marketing and communication strategies.
Proven experience in leading and motivating a team (at least 3 years of experience leading a team of 5 or more people).
Proven experience with the creation and management of complex marketing strategies across all channels (digital, ATL, BTL, PR, events).
Experience with effective management of marketing budgets, ROI evaluation, and implementation of CSR and sponsorship activities.
Knowledge of CRM systems and marketing automation tools is an advantage.
Strong leadership skills – ability to inspire, motivate, and develop a team.
Strategic and analytical thinking with an emphasis on results and effective solutions.
Excellent communication and negotiation skills for effective interaction with internal and external partners.
Ability to build and maintain effective relationships with dealers, agencies, and other key stakeholders.

Ensure comprehensive marketing and communication management for service activities, new and used cars, and service offerings, including coordination of activities within the Škoda Auto CZ dealer network.
Manage sponsorship activities and CSR projects in line with the brand image.
Lead and develop a team of ten people.

Be responsible for the creation, implementation, and development of the Škoda Auto brand marketing strategy in the Czech Republic.