Head of Content (Remote - Work from Anywhere)

Who we’re looking for

• Proven content leadership
• 7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business.
• Metric ownership
• Demonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it.
• Full-funnel content production
• Hands-on experience producing content across web, social, email, and video, from concept to publication, at production scale.
• SEO expertise
• Working command of technical and content SEO, with experience setting and hitting ranking/traffic targets.
• Team leadership
• Experience managing and developing a content team against defined output and quality standards, including cross-department collaboration.
• Crypto/fintech fluency
• Working understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others.
• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.

What you’ll do

• Own content-driven acquisition metrics
• Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly.
• Run SEO as a measured discipline
• Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them.
• Manage output and consistency at scale
• Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance.
• Lead and develop the content team
• Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type.
• Drive channel-specific engagement
• Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance."
• Report on content performance
• Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves.
• Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.

About the position

Work from anywhere, impact everywhere Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 160 Xapiens that work remotely from 50+ countries around the world. Our beginning: A world that enjoys economic freedom and wealth protection,no matter where you live or who is running your country. To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done. Although we are headquartered in Gibraltar, this is a full time, 100% remote position Work from anywhere!

Benefits

• Impact Globally, Work Remotely.
• Shape the Future
• Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
• Great work-life balance
• Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
• Expect Excellence
• Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
• At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.