E-commerce Marketing Manager - EuropeVerified as a real position

Who we’re looking for

• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
• Hands-on Shopify experience (required)
• Experience managing a team of at least 3 members
• Direct experience marketing to the US market (AU experience is a bonus)
• Proven ability to scale Meta and Google campaigns profitably
• Strong analytical and data interpretation skills
• Comfortable with creative strategy, funnel optimization, and rapid experimentation
• Excellent communication and project leadership skills
• Passion for adventure, travel, or the outdoors is a big plus

What you’ll do

• Performance Marketing: Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
• Scale profitable acquisition and retargeting funnels (US & AU focus).
• Manage full-funnel performance with weekly KPI reporting.
• Brand & Growth Strategy: Define and execute strategies that increase brand awareness, community engagement, and brand search volume.
• Champion our brand voice within the vanlife and adventure community.
• Data & Analytics: Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
• Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results.
• Creative Direction: Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.
• Customer Journey Optimization: Improve conversion funnels from acquisition to retention.
• Partner with CX and product to elevate the on-site shopping experience.
• Budget Ownership: Manage and allocate marketing budgets for maximum efficiency and return.
• Cross-Functional Collaboration: Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

About the position

Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

Benefits

• Competitive compensation package
• Annual leave + sick leave + biannual performance bonus
• Direct ownership of marketing strategy and creative direction
• Join a fast-growing global brand in a booming outdoor category
• Work with a passionate international team and help shape the future of vanlife gear