E-commerce Marketing Manager - DTC | Shopify | Amazon - Europe BasedVerified as a real position

Who we’re looking for

• This role requires exclusive full-time commitment to Living in a Bubble. Candidates currently running agencies, consulting practices, or serving outside clients should not apply. You will be required to sign an exclusivity and conflict-of-interest agreement as a condition of employment. We screen for this at every stage of the process and verify through references. Please do not apply if you are unable or unwilling to commit fully and exclusively to LIAB during agreed working hours.

What you’ll do

• Own the overall marketing P&L for AU and US Shopify
• Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
• Diagnose performance issues across the funnel and direct the team's response
• Make data-driven decisions about budget allocation, channel mix, and growth priorities
• Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews
• Set the team's weekly cadence: stand-ups, trading reviews, debriefs
• Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities
• Brief the content creator on UGC angles, hooks, scenes, and deliverables
• Hold the team accountable to deadlines, KPIs, and quality standards
• Personally write and review creative briefs, test plans, and trading reports
• Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
• Lead CRO improvements on product pages, checkout flow, and the mobile experience
• Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review
• Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV
• Step into operational work during fires (creative fatigue, MER drops, stockouts, launches)
• Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses
• Review and challenge the media buyer's weekly performance reports
• Communicate directly and proactively with the founder team

About the position

Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design. We are scaling fast, and the Marketing Manager role is critical to our next stage of growth.