Digital Marketing SpecialistVerified as a real position

Who we’re looking for

• Skilled digital marketer with 3-5 years of experience.
• Hands-on experience in digital marketing, ideally within a B2B environment, gained either in an agency setting or an in-house marketing team.
• Strong understanding of digital marketing strategies, channels, and tools, with the ability to support digital transformation and develop solutions that meet evolving customer needs and digital behaviours.
• Proven experience planning, managing, and optimizing digital channels and integrated multi-channel marketing campaigns.
• A data-driven mindset, with the ability to analyse performance metrics and translate data into actionable insights and recommendations.
• The ability to transform data and numbers into understandable reports and the confidence to present them to others stakeholders.
• Experience with marketing automation platforms, such as HubSpot, including campaign execution, lead nurturing, email marketing and performance tracking.
• Experience working with CRM tools, such as Microsoft Dynamics 365.
• Experience working with content management systems (CMS), such as Sitecore, to create, manage, and optimize digital content.
• Excellent communication skills in English, both written and spoken. Knowledge of Swedish, Finnish, or German is considered an advantage.
• Experience in performance marketing or search engine optimization is an asset.
• You have experience in managing and analysing organic and paid channels and optimizing performance based on data.
• In addition, you have strong analytical and problem-solving skills, you can manage multiple projects and priorities in a fast-paced environment, you can collaborate cross-functionally, you are proactive, curious and solution-oriented with a passion for continuous improvement. You can balance strategic thinking with hands-on execution and deliver measurable results.

What you’ll do

• Driving demand generation, customer engagement, and business growth across Business Unit South.
• Owning and optimizing our digital marketing ecosystem, leveraging data, technology, and customer insights to create impactful digital experiences throughout the customer journey.
• Planning, executing, and optimizing digital marketing campaigns across channels.
• Enhancing website performance and SEO.
• Developing marketing automation programs that nurture leads and strengthen customer relationships.
• Creating content across channels including social media and websites.
• Monitoring campaign performance and digital channel effectiveness, turning data into actionable insights and recommendations.
• Working closely with Group Marketing & Communications, sales teams, business stakeholders, and external partners, you will help shape and deliver integrated digital marketing initiatives that support our commercial objectives and accelerate our digital transformation journey.

About the position

We are looking for a motivated Digital Marketing Specialist for Business Unit South in Business Area Wood and Energy for a fixed-term contract. You will be reporting to Head of Customer Service, Marketing and Communication. In this role, you will help accelerate growth and drive demand for Stora Enso’s renewable solutions through data-driven and customer-centric digital marketing. As a Digital Marketing Specialist, you will develop and optimize digital campaigns, channels, and marketing automation activities, turning insights into actions that support commercial success and strengthen customer engagement. You will work closely with colleagues across functions and markets, contributing to our ongoing digital transformation journey.

Benefits

• In this role, you will have the opportunity to take ownership, lead and grow together with the company. By joining us, you will be part of our diverse working culture supporting you to explore new perspectives and develop professionally. You will contribute towards a more sustainable world, as we believe that anything made from fossil-based materials today can be made from a tree tomorrow.
• We believe that our employees are key to our success. We offer a total rewards package to engage our employees, including elements such as compensation, employee benefits, professional development, growth opportunities, recognition, and well-being. We will offer you an interesting and versatile work tasks that will develop your expertise even further!