Customer Marketing ManagerVerified as a real position

Who we’re looking for

• 3+ years of experience in customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS
• Proven ability to build and execute marketing campaigns to drive customer engagement, retention, and expansion
• An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
• Strong communication skills, both written and verbal
• Experience working cross-functionally with Sales, Customer Success, and Product Marketing
• Comfortable managing multiple programs and stakeholders across regions
• Experience with tools such as Salesforce, Marketo, and customer marketing platforms
• Strong organizational and project management skills
• Experience managing events, campaigns, and customer programs
• Data-driven mindset with the ability to measure and communicate impact
• High-energy, proactive, and execution-oriented

What you’ll do

• Work closely with leadership across Marketing, Customer Success, Sales, and Product to drive customer engagement, retention, and expansion across Emplifi’s customer base
• Partner with Product Marketing to develop and execute programs that ensure customers are realizing value from the platform, increasing adoption and long-term retention
• Drive campaigns and initiatives that support cross-sell and upsell opportunities, partnering with Sales and Customer Success to identify and activate expansion opportunities
• Drive reuse of demand generation campaigns and assets for customer audiences, tailoring messaging to support retention and expansion
• Scale Emplifi’s customer advocacy program, including case studies, testimonials, reviews, and reference management
• Identify, engage, and nurture customer champions, turning satisfied customers into active advocates and contributors
• Drive creative and engaging customer marketing activities across regions, balancing global consistency with local relevance
• Research, plan, and manage customer engagement programs, including webinars, roundtables, and virtual and in-person events
• Establish and run customer advisory boards in partnership with Product and Customer Success to ensure customer feedback informs product direction
• Support the strategy and execution of customer-focused events, including Emplifi’s user conference and regional activations
• Identify and engage third-party experts, partners, and customers to strengthen credibility and deepen relationships
• Manage program execution end-to-end, including logistics, vendors, and budgets, ensuring high-quality delivery across all initiatives

About the position

Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 20,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage. About the Marketing Team Marketing is the centre of creativity at Emplifi. We are a growing department with an attitude of if you can dream it, you can market it. The marketing team drives powerful initiatives that impact how we are seen by the rest of the world, and ultimately engages prospects and customers on a journey with us. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts located across the globe, in addition to collaborating cross-functionally with other teams. One thing we can promise is you'll never get bored. Being in a hyper-growth stage we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact then you've come to the right place. About the Role We’re looking for a strategic and execution-focused Customer Marketing Manager to drive retention, expansion, and advocacy across Emplifi’s customer base. In this role will focus on turning satisfied customers into long-term partners and active advocates. You will own programs that increase customer engagement, drive cross-sell and upsell opportunities, and build a strong pipeline of customer proof to support growth. You will play a critical role in ensuring Emplifi delivers value beyond the product—creating meaningful customer experiences that strengthen relationships and drive measurable business outcomes.

Benefits

• International and fast-paced environment
• Chance to work with the world’s biggest brands at the CX tech leader
• Agile and open-minded culture, with high levels of trust and flexibility
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
• Flexible working environment
• Opportunity to use English on a daily basis